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Measure, analyze and adjust: tweaking your database to get to your data
Here at Mojn we’re all about data. Data can literally change the way you run your business and improve your sales. We’ve seen the power of data first hand with our clients. The more data you have about...
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Triggered communication strategies: are you reaching out at the right points?
We’ve all gotten one. A triggered email, that is. Whether you left an item in your cart, subscribed to a new mailing list or failed to complete the full registration process, chances are you’ve gotten...
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Five tips to build an attribution model
We’ve already written about why a solid database is critical for your business success. But we keep getting questions and follow up about one of the reasons we gave for why you want to have a great...
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Understanding the customer journey to get the most out of your data
We digital marketers are obviously pleased about the proliferation of ways we can get in touch with potential consumers. But with these increased points of contact comes the need to track these...
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The Devil in the Details: Project management tools for every business
Whether you’re a startup or a more established business, project management (PM) is often one of the harder things for companies of any size and age to get their arms around. Shifting deadlines,...
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Christmas, Curated: Making the most of your programmatic marketing through...
Way back in February, we introduced our readers to a nifty (what was then new-ish) concept: programmatic marketing. Since that post, it has hit the marketing world by storm. As an early (early)...
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Get Organised: Organisational tools for businesses of any size
A couple of weeks ago we wrote about some select project management tools out there. If you like to manage your time on a micro as well as a macro scale, this post is for you. When considering...
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Ad blocking: blunt, effective and difficult for digital marketers
There’s a new instrument in town, and according to Google ads boss Sridhar Ramaswamy, it’s a blunt (but effective) one. Ad blockers are all the rage, and the digital marketing industry is, of course,...
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Round Out Your Workflow: Storing documentation and file sharing
This post rounds out the short series on some workflow tools you might consider using to help with your campaigns and get the most out of any campaign automation. These days, most people have so much...
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The Rise of First-Party Data
First Facebook. Now, Google. Both platforms have made it easier for companies to reach hyper-targeted audiences. Say hello to increased conversions from warmer leads. Google’s new Customer Match gives...
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